Alpaka
Launch video for Alpaka's Axodyne fabric.
Scope
Animation & CGI
Client
Alpaka
Year
2025-present
Industry
Bags & Accessories
$230K
01
raised on Kickstarter against $35K goal
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Introduction
Alpaka came to us for the launch video of their Momentum Collection, a Kickstarter campaign built around Axodyne, their newly developed fabric. The animation needed to show how the material works: the layers it's built from, how they come together, and how it holds up to stretching and water.
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Challenge
The fabric's durability and look both come down to a fine grid pattern woven through it, and that detail had to hold up under stretching, flexing and water without the animation ever cutting away from the material itself.
We took high-resolution photos of the actual material and built custom stitch textures to capture the fine detail in the white grid lines, then converted everything into PBR textures. Cloth and liquid simulations let us show the fabric stretching, returning to shape and shedding water, all without leaving the material itself.
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Outcome
The Momentum Collection campaign closed well past its goal, and we were glad to help backers understand a fabric they'd never had the chance to feel.
Backers could see the fabric's layers, stretch, recovery and water resistance before ever touching it, the same detail Alpaka needed to build trust in a material people usually judge by feel.
