Tapt
Explainer video and accompanying motion graphics to showcase new features.
Scope
Animation & CGI
Client
Tapt
Year
2023-present
Industry
SaaS Networking Tools
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Introduction
Since 2023, Form in Motion has worked as an ongoing creative partner to Tapt, an Australian SaaS company behind NFC digital business cards and smart contact tools. The work spans website design, product imagery and the 2D and 3D motion graphics used across their app, site and social. One of the more involved pieces was a feature animation explaining their new AI-powered data enrichment tools.
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Challenges
Tapt needed to explain advanced platform features in a way that felt simple and easy to understand.
We combined 2D and 3D animation, voiceover, music and sound design to break down the workflows behind Tapt's AI capabilities. The animation needed to feel cohesive with the wider brand while clearly showing how the tools worked in practice.
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Outcome
The finished piece balanced clarity with personality and became a core asset in Tapt's marketing.
This was one of many motion assets built across the partnership, and it helped set the visual tone for platform content that followed, across the website and beyond.
