Tapt
Explainer video and accompanying motion graphics to showcase new features.
Scope
Animation & CGI
Client
Tapt
Year
2025-present
Industry
Saas Networking Tools
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Introduction
Tapt is an Australian SaaS company offering NFC digital business cards and smart contact solutions. As an ongoing creative partner, Form in Motion has worked closely with Tapt across website design, product imagery, 2D and 3D motion graphics, and animations used throughout their app, website and social media. One of our key collaborations involved creating a feature animation to explain their new AI-powered data enrichment tools.
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Challenges
Tapt needed to explain advanced platform features in a way that felt simple, polished and easy to understand.
We combined 2D and 3D animation, voiceover, music and sound design to break down the complex workflows behind Tapt’s AI capabilities. The animation needed to feel cohesive with the broader brand while clearly showcasing how the tools worked in practice.
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Final thoughts
The final piece balanced clarity with expression and became a core asset in Tapt’s marketing.
This project was one of many motion assets created as part of our ongoing partnership and helped set the visual tone for future platform content across the website and beyond.
