Moments
CGI product animation demonstrating mechanical features for a Coles and Chemist Warehouse retail brand.
Scope
Animation & CGI
Client
Moments
Year
2026
Industry
Health & Wellness
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Introduction
Coral Healthcare's consumer brand sells through Coles and Chemist Warehouse, with a fun, cheeky tone built for conversion rather than brand awareness. They came to Form in Motion to replace stop-motion-style ad production with CGI, so new content could be produced without a physical reshoot every time.
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Challenges
The product animation needed to clearly demonstrate several separate mechanical behaviours without the demonstration feeling clinical.
We built the product as a full CGI asset from reference rather than compositing over footage, giving complete control over topology, the animation rig and lighting. The same build now carries lighting and compositing that can be reused across future content in the range.
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Outcome
The CGI build gives Coral Healthcare a way to produce new content without a reshoot every time, the exact shift from stop-motion-style production they came to us for.
Coral Healthcare can now generate new creative for the range without a physical reshoot, matching the fun, cheeky tone their audience expects while cutting the cost and lead time of restaging a set each time.
