ILANEL
Photorealistic CGI renders across ILANEL's full lighting range.
Scope
Product Visualisation
Client
ILANEL PTY LTD
Year
2023
Industry
Lighting Design Studio
150+
01
individual renders produced
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Introduction
ILANEL had over 30 lighting fixtures, each in multiple colours, materials and finishes, and a new website that needed to show all of it. Photography wasn't practical across that many variations, so the lighting design studio asked Form in Motion to build the full visual range in CGI instead.
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Process
Every render had to show accurately how each light projected illumination within its setting.
We rendered each fixture in both light and dark virtual settings, recreating every light through CAD modelling optimised for rendering. Using reference imagery, we reproduced the custom materials, metals, woods and fabrics, with close attention to accuracy, so the final images sat indistinguishable from photography.
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Outcome
The renders gave ILANEL a complete, photorealistic visual library for their website launch.
3D visualisation let ILANEL show every product variation in context without a single photo shoot, and gives them flexibility for design updates going forward.
