Outdated Collective
Animations and visuals to support product launches.
Scope
Animation & CGI
Client
Outdated Collective
Year
2025-present
Industry
Clothing Brand
500K
01
views across launch content
122%
02
increase in views vs normal posts
68K
03
views generated on average
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Introduction
Outdated Collective runs monthly drops, each one needing fresh visual content fast. The Adelaide streetwear label came to Form in Motion looking for a way past standard product filming, something that could generate hype and show the apparel in ways a straight photoshoot couldn't.
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Process
Producing content for a monthly drop cycle meant finding a way to work fast without the quality slipping.
We built internal workflows and an asset library to remove repetitive groundwork from future projects. Using Marvelous Designer, Blender and After Effects, we modelled garments, simulated fabrics and composited CGI into filmed footage, so most of our time went into the ideas rather than the technical setup.
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Outcome
Blending filmed footage with CGI and animation turned each launch into a share worthy visual moment.
The hybrid process consistently ranked as Outdated's most engaging social content.
