Outdated Collective
Animations and visuals to support product launches.
Scope
Animation & CGI
Client
Outdated Collective
Year
2025-present
Industry
Clothing Brand
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Introduction
Outdated Collective, an Adelaide-based Australian streetwear label, popular for their limited monthly drops and community-focused launches, engaged Form in Motion to elevate their content strategy. They sought standout visual content beyond traditional filming to generate hype around each drop and showcase apparel in creative and unexpected ways.
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Challenges
Creating content that felt unique and reliably captured the essence of each drop.
Given Outdated’s monthly drops, Form in Motion needed to establish a reliable system for producing content efficiently without sacrificing quality. We created internal workflows and a comprehensive asset library to streamline future projects and reduce repetitive groundwork. Using tools such as Marvelous Designer, Blender and After Effects, we accurately modelled garments, simulated fabrics and realistically composited CGI into filmed footage. This allowed us to focus on the most important aspect, developing and executing bold, creative ideas.
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Final thoughts
By blending filmed footage with CGI and animation, each launch became a share worthy visual moment.
Our hybrid process delivered almost 500K views and consistently ranked as their most engaging social content.
