UpTrade
VFX and animation work for TV advertisement.
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Introduction
UpTrade is an Australian cryptocurrency brokerage providing simple and secure access to digital assets (uptrade.au). Working in collaboration with For the Content, a videography and marketing agency, Form in Motion was brought in to complete VFX and animation work for UpTrade’s new television advertisement. The campaign consisted of two versions, a 30 second and a 15 second cut, and required polished visual effects that could integrate seamlessly with live action footage.
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Challenges
The brief required three key VFX sequences to be delivered in only three days, with a balance of technical accuracy and creative flair.
Our work involved tracking and replacing a moving phone screen with custom UI designed in Figma, then compositing interactive elements into the live action while restoring reflections and screen imperfections for realism. We also created illustrative motion graphics to support the voiceover, stylised to feel like 2D animation while built in 3D for flexibility. The advertisement concluded with a full animated sequence of the UpTrade logo.
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Final thoughts
The finished advertisement seamlessly combined live-action footage with integrated visual effects and animation to deliver a cohesive and polished television spot.
The project demonstrated our ability to step into existing agency pipelines and deliver complex animation and compositing under tight deadlines. By handling all visual effects in-house, we ensured quality, speed and consistency across the final piece.
