UpTrade
VFX and animation work for TV advertisement.
3 days
01
from brief to delivered VFX
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Introduction
UpTrade needed three key VFX sequences finished in three days. Working alongside videography and marketing agency For the Content, Form in Motion was brought in to complete the visual effects and animation for UpTrade's new television advertisement, a 30 second and 15 second cut for the Australian cryptocurrency brokerage.
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Challenges
Three VFX sequences needed to be delivered in three days, balancing technical accuracy with creative flair.
We tracked and replaced a moving phone screen with custom UI built in Figma, then composited the interactive elements into the live action and restored reflections and screen imperfections for realism. We also built motion graphics to support the voiceover, styled to read as 2D animation while built in 3D for flexibility, closing on a full animated sequence of the UpTrade logo.
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Outcome
The finished advertisement combined live-action footage with visual effects and animation into a cohesive television spot.
The project showed we can step into an existing agency pipeline and deliver complex animation and compositing under a tight deadline, handling every visual effect in-house for consistency.
