Renaisant
Branding and launch content for a tech startup.
Scope
Branding, Motion Graphics
Client
Renaisant
Year
2025-present
Industry
Tech Startup
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Introduction
Renaisant came to us for a full launch: logo, launch video and VSL, all built around their AI-first approach to helping businesses upgrade their systems. The brief across all three was the same problem: how do you make a tech company feel different from every other tech company saying the same things.
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Challenge
Most launches in this space lean techy, clean interfaces, fast cuts, a voice that sounds like a product demo, and Renaisant wanted the opposite: a launch video built around the feeling of transformation rather than a feature list, and a logo that said AI-first without the visual shorthand everyone already uses for it.
For the logo, we kept it simple and memorable, letting the mark carry the AI-first positioning rather than illustrating it literally. For the launch video, we moved away from anything that looked overtly digital or techy, closer to an analogue feel, and let the emotion of the piece do the work instead of a feature list. The VSL was a different register entirely: shot in studio, scripted, filmed and edited into a polished, straightforward sales piece.
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Outcome
Three different pieces, one identity: the logo, the launch video and the VSL all had to hold together as one brand while doing different jobs, and that's what we built.
The launch video needed to be short enough to hold attention but carry enough weight to make people want to know more, condensing the feeling of transformation into a format built for a fast scroll.
