Rendr
Hero animation to explain Rendr's delivery platform.
Scope
Animation & CGI
Client
Rendr
Year
2025
Industry
Shipping & Logistics
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Introduction
Rendr needed to explain a complex last mile delivery workflow in a few seconds. The Melbourne based delivery orchestration platform was updating its website and asked Form in Motion for a hero animation that could simplify how the platform operates, without losing brand alignment or slowing the page down.
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Process
The animation had to simplify how the platform works while staying optimised for web performance.
We built a 20 second hero animation blending simplicity with visual polish, distilling Rendr's delivery workflow into a format light enough for the page and clear enough to explain the platform at a glance.
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Outcome
The final animation delivered clarity, speed and brand consistency in a compact format.
The animation became a key part of Rendr's customer onboarding experience and set the foundation for the motion and design work that followed.
