Sceptre Society
CGI launch imagery showcasing premium workwear in cinematic Highland setting.
Scope
Animation & CGI
Client
Sceptre Society
Year
2025
Industry
Clothing Brand
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Introduction
Sceptre didn't have a single garment ready when it came time to launch. The emerging Australian workwear brand needed a campaign built entirely before any physical samples existed, so a digital approach was the only option that fit the timeline.
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Challenges
Sceptre needed a launch identity with no garments ready and no chance for a traditional photoshoot.
The brief was simple: set the scene in the Scottish Highlands, feature a retro Porsche, and hold an old money aesthetic throughout. We built the Highlands as a full CGI landscape, modelled the quarter zips in Marvelous Designer to millimetre accuracy for close up detail, then composited everything in After Effects.
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Outcome
The CGI launch visual communicated premium craftsmanship and atmosphere for Sceptre's first release.
Recreating the apparel in CGI let Sceptre start marketing the brand on day one, without waiting on physical samples or the cost of a traditional shoot.
